Nxtby: Magento2 Multistore eCommerce Ecosystem for Seamless Multi-Brand Management

Nxtby is an innovative B2B2C marketplace brand operating a large ecosystem of 20+ online stores under one platform. Each store caters to a different product line or brand, offering tailored experiences for vendors and customers.

They approached us to architect a scalable Magento2 platform that supports:

• Centralized product and order management
• Store-specific design, pricing, and catalogs
• Custom user roles, approval flows, and access control
• Requester-to-Approver ordering logic for enterprise buyers

Nxtby needed more than a standard Magento implementation. Their vision required:

• ndependent storefronts under one Magento backend
• User Role Segmentation (e.g., Requester vs Approver)
• Workflow automation for purchase requests and approvals
• Shared inventory pools and centralized logistics
• Real-time reporting per store
• Scalable architecture for continuous onboarding of new storefronts

We developed and deployed a Magento2 Enterprise-grade system with a multi-store configuration, enabling 20+ unique storefronts with individual branding, catalogs, and pricing rules.

Core Features:

• 20+ Storefronts powered by a single Magento2 instance
• Role-Based Access: Requesters can add products to quote/request carts, while Approvers finalize purchases
• Custom-built Approval Workflow Module
• Vendor and category-level catalog access control
• Shared & store-specific inventory configurations
• Centralized customer and order reporting dashboards
• Integration with internal ERP and finance systems
• Scalable AWS infrastructure for global load balancing

Tech Stack:

• Magento2 Open Source (Customized)
• PHP 8, MySQL, Redis, Varnish
• Custom Workflow Extension (in-house developed)
• AWS (EC2 + RDS + CloudFront)
• Role-based security with ACL (Access Control Lists)
• Integrated with SAP ERP for order syncing

Nxtby now runs over 20 fully operational stores on a single backend with streamlined team workflows. The system supports 1,000+ daily product requests and hundreds of approved orders with zero conflicts across teams or stores.

Highlights:

• 💼 +70% Efficiency in B2B Ordering Workflows
• ⏱️ Reduced manual follow-ups by 90% with auto-approvals
• 🧾 Real-time audit trail & approval logs for compliance
• 🌍 Ready to scale to 50+ stores without architectural changes
• 🔄 Seamless ERP sync with request status updates

Nxtby’s powerful Magento2 infrastructure proves that with the right architecture and custom modules,a multi-store, multi-role B2B commerce platform can scale reliably. From requester flows to enterprise-level order approvals, Nxtby is now positioned to lead as a next-gen procurement-driven eCommerce powerhouse.