Faye: Magento 2 eCommerce Development for Trendy Kidswear & Fashion Products

Faye is a charming, boutique-style brand that crafts beautiful dresses and outfits for girls blending traditional elegance with modern styles. With growing demand and an expanding catalog, Faye needed a digital storefront that could capture the brand’s vibrant personality while making shopping for children’s fashion easy, enjoyable, and inspiring.

The Faye team sought to:

• Offer seamless shopping across mobile and desktop
• Present outfits by age, occasion, and style
• Simplify size selection and return processes for parents
• Showcase each dress with detailed visuals and styling tips
• Build trust and loyalty through clean UX and secure checkout

We worked closely with Faye to create an online store that reflects the brand’s aesthetic and simplifies the customer journey from browsing party dresses to placing orders.

Key Features:

• Age-based filters (0–2, 3–6, 7–12 years) for intuitive navigation
• High-resolution product photography with zoom & detail views
• Festive collections (weddings, birthdays, ethnic) neatly categorized
• Size chart + fit guide to reduce returns
• Razorpay & PayPal integration for fast and secure payments
• Responsive design for seamless mobile shopping

• 2.5X increase in online sales within the first quarter
• 40% of users shop on mobile, with improved conversion rates
• Return rate dropped by 18% due to clearer sizing and product details
• Repeat customers increased via email marketing & wishlist feature
• Strengthened brand presence across Instagram and Google Shopping

The website now beautifully showcases their fashion-forward collections and helps parents find the perfect outfit for every milestone in their child’s life — quickly, confidently, and with joy.