Auriga Case Study | Ariya InfoTech

Auriga – A Digital Gateway for Engineering Excellence

Corporate WordPress Website Development for a Leading Engineering Firm

Auriga Case Study | Ariya InfoTech
Context

Transforming a Legacy Brand into a Modern Digital Presence

Auriga Engineers, a well-established name in the engineering, automation, and infrastructure services sector, needed a professional online presence that reflected their credibility, technical expertise, and industry leadership. Their previous site lacked responsiveness, content structure, and modern design aesthetics.

They partnered with us to build a corporate website on WordPress that could effectively communicate their values, showcase their project portfolio, and help build trust with potential clients, partners, and vendors.

Auriga Case Study | Ariya InfoTech
Objective

Build a Corporate Website That Reflects Innovation and Trust

The goal was to design and develop a fully responsive, SEO-friendly, and fast-loading WordPress website that:

  • Represents Auriga’s technical competence and service diversity
  • Provides easy access to services, industries, and project information
  • Builds brand authority and supports lead generation
  • Enables easy content updates by the internal team
  • Is mobile-optimized and aligned with modern web design standards
Auriga Case Study | Ariya InfoTech
Solution

Custom WordPress Website with Industry-Focused UI/UX

We designed and developed a custom WordPress theme tailored to the needs of a B2B engineering audience. The solution focused on clarity, performance, and professional design.

Key Features:
  • Clean, modern UI with industry-themed visuals and icons
  • Dedicated sections for Industries Served, Solutions, and Our Services
  • Homepage hero banner with animation & brand messaging
  • Integrated contact forms and enquiry CTAs
  • SEO-ready structure with optimized meta tags, alt text, and schema
  • Backend built with Elementor for easy drag-and-drop updates
  • Performance-optimized with caching, lazy loading, and image compression
Tech Stack:
  • WordPress CMS (latest version)
  • Elementor Pro + Custom CSS
  • Contact Form 7 / WPForms
  • Yoast SEO Plugin
  • WP Rocket / LiteSpeed Cache
  • Google Analytics & Search Console setup
Auriga Case Study | Ariya InfoTech
Auriga Case Study | Ariya InfoTech
Impact

A Modern Website That Builds Trust and Attracts Business

Post-launch, Auriga’s website became a central hub for showcasing their services and credibility across India and beyond:

  • 📈 +48% increase in organic website traffic
  • ⏱️ 2.1s average page load time (mobile-first performance)
  • 📬 Improved inbound enquiries via optimized contact forms
  • 🧭 Lower bounce rate due to clearer navigation and design
  • 🤝 Enhanced digital credibility with a professional brand image
Auriga Case Study | Ariya InfoTech
Auriga Case Study | Ariya InfoTech

Conclusion

The new Auriga website bridges the gap between engineering excellence and digital trust. Built on WordPress for scalability and ease of management, it now supports Auriga’s business development and stakeholder communication efforts with style and substance.

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