Myesuq is a fashion-forward eCommerce brand based in Saudi Arabia, specializing in modest and traditional clothing for women, including abayas, hijabs, dresses, and accessories. With a growing demand for culturally rooted yet contemporary fashion, Myesuq aimed to reach a broader digital audience through a dedicated online platform that blends elegance, trust, and technology.

Myesuq – Empowering Modest Fashion with Seamless eCommerce

Context

Objective
Build a fully responsive, Arabic-first eCommerce platform that aligns with regional shopping behavior, cultural values, and performance goals.
Key focus areas:
- Mobile-first, RTL (Right-to-Left) Arabic UX design
- Category-rich fashion navigation
- High-quality product imagery with zoom and gallery features
- Secure checkout with Arabic payment gateways
- Wishlist, gifting, and express delivery features
- Seamless multi-device performance

Solution
We developed a custom eCommerce store using Magento 2, tailored for the Gulf market. Our team ensured a responsive and culturally aligned layout, right-to-left language compatibility, and shopping convenience across devices.
Core Features Delivered:
- RTL Arabic UI/UX design with elegant typefaces and easy toggling
- Multi-level product categories for abayas, hijabs, dresses, and seasonal collections
- Size guides, material descriptions, and customer reviews in Arabic
- Cart & wishlist modules tailored to regional preferences
- Integrated Mada & STCPay gateways, along with COD
- Arabic SMS/email notifications for order updates
- CMS-driven blog and fashion advice section
- Performance-optimized for high-speed mobile access


Impact
Since launch, Myesuq has:
- 📱 Seen 85% of traffic from mobile, with high session duration
- 💬 Achieved significant regional brand recall through Arabic-first engagement
- 🛒 Improved conversion rates by 38% through simplified checkout and RTL optimizations
- 🚚 Delivered faster with logistics integration across major Saudi cities
- 📢 Built a strong digital presence with SEO-ready architecture


Conclusion
Myesuq is now positioned as a rising leader in modest fashion eCommerce across Saudi Arabia and the GCC region, backed by a high-performance website that reflects both cultural elegance and modern shopping convenience.