myesuq Case Study | Ariya InfoTech

Myesuq – Empowering Modest Fashion with Seamless eCommerce

myesuq Case Study | Ariya InfoTech

Context

Myesuq is a fashion-forward eCommerce brand based in Saudi Arabia, specializing in modest and traditional clothing for women, including abayas, hijabs, dresses, and accessories. With a growing demand for culturally rooted yet contemporary fashion, Myesuq aimed to reach a broader digital audience through a dedicated online platform that blends elegance, trust, and technology.

myesuq Case Study | Ariya InfoTech

Objective

Build a fully responsive, Arabic-first eCommerce platform that aligns with regional shopping behavior, cultural values, and performance goals.

Key focus areas:

  • Mobile-first, RTL (Right-to-Left) Arabic UX design
  • Category-rich fashion navigation
  • High-quality product imagery with zoom and gallery features
  • Secure checkout with Arabic payment gateways
  • Wishlist, gifting, and express delivery features
  • Seamless multi-device performance
myesuq Case Study | Ariya InfoTech

Solution

We developed a custom eCommerce store using Magento 2, tailored for the Gulf market. Our team ensured a responsive and culturally aligned layout, right-to-left language compatibility, and shopping convenience across devices.

Core Features Delivered:
  • RTL Arabic UI/UX design with elegant typefaces and easy toggling
  • Multi-level product categories for abayas, hijabs, dresses, and seasonal collections
  • Size guides, material descriptions, and customer reviews in Arabic
  • Cart & wishlist modules tailored to regional preferences
  • Integrated Mada & STCPay gateways, along with COD
  • Arabic SMS/email notifications for order updates
  • CMS-driven blog and fashion advice section
  • Performance-optimized for high-speed mobile access
myesuq Case Study | Ariya InfoTech
myesuq Case Study | Ariya InfoTech

Impact

Since launch, Myesuq has:

  • 📱 Seen 85% of traffic from mobile, with high session duration
  • 💬 Achieved significant regional brand recall through Arabic-first engagement
  • 🛒 Improved conversion rates by 38% through simplified checkout and RTL optimizations
  • 🚚 Delivered faster with logistics integration across major Saudi cities
  • 📢 Built a strong digital presence with SEO-ready architecture
myesuq Case Study | Ariya InfoTech
myesuq Case Study | Ariya InfoTech

Conclusion

Myesuq is now positioned as a rising leader in modest fashion eCommerce across Saudi Arabia and the GCC region, backed by a high-performance website that reflects both cultural elegance and modern shopping convenience.

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