Al Maha Optical: Magento2 eCommerce Development for Vision & Eyewear Solutions

Al Maha Optical, a premium eyewear retailer in the GCC region, wanted to take their optical business online with a full-featured eCommerce website. With a reputation for offering high-quality sunglasses, prescription glasses, and optical accessories, the brand was ready to embrace digital commerce—but with a stylish edge.

To meet growing consumer expectations and enable better decision-making, they envisioned a 3D Virtual Try-On experience where users could see how glasses would look on their face—right from their mobile or desktop.

Al Maha Optical aimed to:

• Offer an intuitive and visually appealing online shopping experience
• Enable real-time virtual try-on for glasses using the device camera
• Manage large SKUs with multiple lens/frame options
• Provide prescription upload, lens customization, and checkout in one flow
• Support multi-language (Arabic & English) and multi-currency
• Ensure mobile-first performance and compliance with accessibility norms

We built a Magento 2-based eCommerce platform customized for the optical industry and integrated with a 3D virtual try-on engine.

Key Features:

• Real-Time 3D Try-On using webcam/mobile camera
• Frame fitting powered by Face Landmark Detection AI
• Product filtering by face shape, brand, frame type, lens type, gender
• Prescription upload & Lens Selection Wizard with power, coating, etc.
• WhatsApp chat & video support for style consultations
• Wishlist, social login, and AI-powered product recommendations
• Multi-language (Arabic/English), RTL support, and dynamic pricing

Tech Stack & Integrations:

• Magento 2 Open Source
• 3D Try-On API Integration (like Ditto/FittingBox/DeepAR)
• WebGL + JavaScript-based rendering for AR try-on
• Custom theme development (Hyvä for performance)
• Payment Gateway Integration (CC Avenue / Stripe / Apple Pay)
• ERP sync for stock, shipping, and customer records
• SEO + performance optimizations (Lazy load, Core Web Vitals compliant)

The platform successfully brought Al Maha’s optical expertise online while retaining their personalized customer care experience. The 3D try-on feature drastically reduced returns and boosted consumer confidence.

Results After Launch:

• 👁️ Average time on product page increased by 2.5x
• 🛍️ +32% conversion rate on try-on enabled SKUs
• 💬 +40% engagement via chat for prescription/fit queries
• 📉 -28% return rate due to better fit visualization
• 🌍 Growth in traffic from GCC countries with multi-language support

Al Maha Optical now runs a cutting-edge, customer-centric eyewear store, empowering users to shop confidently with real-time virtual fitting. This digital transformation not only modernized their business—it made premium eyewear accessible, interactive, and fun.