Modern Fabrics is a U.S.-based, family-run business that salvages luxury upholstery fabrics these include leftovers and overstock from high-end furniture brands like Knoll, Maharam, and Herman Miller. Originally operating on a small Avactis platform, they needed to evolve their website to support growth in traffic, catalog size, and international reach.
Modern Fabrics: Magento2 eCommerce Development for Premium Textile Solutions
Context
From Remnant Collection to a Scalable Online Fabric Marketplace
Objective
Migrate to a Modern Platform with Visual-Rich UX & Accurate Inventory Control
Key objectives included:
- Migrate product data and inventory from Avactis to Magento 2
- Handle limited yardage and SKU-based constraints
- Enable advanced filtering (brand, design, collection)
- Deliver a responsive, performance-oriented frontend for seamless browsing and checkout workflows
Solution
Designed and Developed a Magento2 Platform Tailored to Fabric Retail
Partnering with HumCommerce, we helped migrate Modern Fabrics to Magento2, bringing design upgrades, responsive UI, and stronger backend infrastructure.
Key Deliverables:
- Custom data migration scripts mapping Avactis data to Magento structure
- Brand, yardage, and design filters with layered navigation
- High-performance, responsive UI theme
- Integration of Magento with WordPress for a content-rich blog
- CRM sync and improved product search experience
Impact
Transforming User Experience and Business Growth
- Improved traffic quality and increased online sales since migration
- Better visibility with refined filters and search experience
- Data consistency and stronger inventory accuracy
- Responsive browsing experience across devices, supporting growth ambitions
Conclusion
Modern Fabrics now operates on a robust Magento2 platform that supports sustainable growth and showcases their curated, high-end textile inventory in all its visual and technical detail.
From high-resolution swatch imagery to value-driven filters and mobile-first performance, the updated site bridges eco-conscious shopping with luxury design and digital scalability. Looking for visualization or a structured portfolio layout? I can help craft it.
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