Nobaj – Building a Daily Essentials eCommerce Experience

Nobaj is a men’s grooming brand that specializes in premium beard oils, hair care solutions, and natural grooming essentials. With a focus on natural ingredients, strong identity, and results-driven products, Nobaj aimed to launch an eCommerce platform that reflects the bold and confident persona of today’s modern man.

Their mission: to empower men with simple, effective, and stylish grooming products, available at their fingertips

Nobaj wanted a website that could:

• Showcase each product’s unique benefits and ingredients
• Educate first-time users about beard care routines
• Deliver a smooth, masculine, and mobile-first shopping experience
• Encourage subscriptions or bundles for long-term grooming care
• Offer COD, fast checkout, and trackable delivery

We created a visually rich, conversion focused website that blends premium aesthetics with a smooth user journey ideal for both new and returning customers.

Key Features:

• Product detail pages highlighting benefits, ingredients, how-to-use
• Lifestyle images and testimonials to build brand trust
• Subscription options (e.g., monthly beard oil delivery)
• Bundles & combo packs for full beard/hair care regimes
• Integration with Razorpay/Paytm + COD
• Blog and video section: Beard Growth Tips, Grooming 101, etc.

The new Magento2 store helped Africa Fashion House:

• 4X increase in user engagement post-launch
• 3X boost in average order value via grooming kits and bundles
• High conversion rate from content-to-purchase journey
• Reduced cart abandonment via simplified checkout UX
• Strong brand recall through Instagram-ready design and packaging highlights

With its new eCommerce website, Nobaj isn’t just selling beard oil—it’s selling a lifestyle. The platform delivers a perfect mix of premium appeal, grooming expertise, and digital convenience, helping modern men embrace their style, one drop at a time.