The DJ Shop: Magento2 eCommerce Store with Advanced Audio Gear Customization

As one of the UK’s oldest and most trusted DJ and music technology retailers, The DJ Shop has built a reputation for offering premium gear from controllers and mixers to studio monitors and lighting solutions. However, with an evolving customer base, mobile first shoppers, and the need for better inventory and order handling, the business required a complete eCommerce transformation. The goal: build a high-performance Magento2 website from scratch that supports their diverse product catalog, real time order processing, and modern customer expectations.

The new platform had to manage complex product types, support B2C and B2B sales, and offer seamless browsing and checkout across all devices. Key requirements included:

• Handling thousands of SKUs across DJ, studio, PA, lighting, and accessories
• Supporting configurable and bundled products (e.g., DJ Packages)
• Multi-tiered pricing for trade customers and promotions
• Integration with UK shipping partners and finance tools (e.g., Klarna, DPD, etc.)
• Fully mobile-optimized UX with fast loading and smart search
• SEO-friendly architecture to retain and grow organic visibility

We began with detailed stakeholder workshops and an audit of existing product, category, and customer structures. From there, we planned the new architecture, crafted a custom Magento2 theme, and implemented tailored backend features.

The new Magento2 site delivered an instant performance boost across devices, reduced bounce rates, and improved customer satisfaction. The streamlined backend allowed staff to manage complex orders, bulk products, and promotions more efficiently. With fast product search and optimized checkout, the new platform strengthened The DJ Shop’s position in the competitive audio retail market.

3-Month Results Post-Launch:

• +38% increase in mobile conversions
• 2.3x faster page loads with Hyvä frontend
• -30% cart abandonment rate
• +40% improvement in backend management efficiency
• Strong SEO retention and growth across category pages