Category: Magento

The Integration of Right Tools & Approaches for Obtaining the Best E-Commerce Store

The global demand for e-commerce websites is increasing on a high scale. You need to keep in mind that the global revenue generated from e-commerce firms has crossed over $4 trillion. So, if you are willing to start an online business with the use of an e-commerce platform, then the decision is quite right.

You just need to reach out to the best Ecommerce website development agency UAE, India, to get your website ready. Without an e-commerce website, you won’t be able to conduct a business. So, get it live, and then utilize the below tools and approaches to make the business stand out effectively.

Tools Important to Include in Ecommerce Store or Website

When you hire a company for custom Ecommerce web development UAE, India, you need to make sure that they add important tools to your website. These tools are supposed to be mandatorily essential for your online store. Some of the tools that you must have in your online stores are:

  • Live Chat Tool- You must have a live-chat tool embedded within your e-commerce store in order to help you communicate easily with customers.
  • Email Tool- By connecting your online store with an email marketing tool, you will be able to create some target campaigns, automate the ‘follow-ups,’ and send stock updates to customers.
  • Facebook Ads- If you want to market your e-commerce store, then using Facebook Ads is something that you should never neglect. You can run sale campaigns for different products over these ads.
  • Google Analytics- Leverage the potential of Google Analytics in order to get business insights with clear details. It can give deep-diving data for your e-commerce store to help you make necessary changes to improve sales.

Approaches that are Essential for Ecommerce Businesses

If you reach out to any provider of website design & development services UAE, India, they will make you understand how your approach towards the business matters a lot. Here are some of the approaches for making an online store successful:

  • Work upon marketing your brand to give it a strong identity.
  • You must have the ability to put command for charging a premium price.
  • You give quality; you get customers.
  • Get a mobile-friendly website.

Reach out to the best SEO and Digital Marketing Company UAE, India, to get help in the process of utilizing these approaches.

Start your store today!

Reach out to Ariya Infotech, which is a multi-vendor Ecommerce marketplace UAE, India. They will take ideal care of all of your e-commerce store needs. Starting from website development to digital marketing, they will handle it all!

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Here’s why you need SEO professionals for your magneto e-commerce store!

Today, digital marketing has become a crucial aspect of running an eCommerce store. Especially for magneto eCommerce store owners, SEO can be the ultimate marketing tool that will help them create a strong image of the brand online. But it can be hard for entrepreneurs to focus on SEO while taking care of the other aspects of the business. This is why most eCommerce store owners hire reputed digital marketing agencies to make sure that their online store is properly optimized for the digital world. This is not all though, there are plenty of other ways you could benefit from hiring an SEO and digital marketing company in the USA for the optimization of your eCommerce store.

Using the right tools

The most important aspect about hiring professionals is that they are not only highly trained and qualified to do the job but are also equipped with the most advanced tools needed for the purpose. With the help of these tools, the digital marketing experts will make sure that your magneto eCommerce store has a high ranking on all the top search engines.

Crawling & indexing

A digital marketing professional knows the importance of crawling when it comes to the SEO of a magneto eCommerce store. They will use the latest tools and techniques to ensure that all the crucial pages are crawled as well as indexed properly for the ultimate optimization of your eCommerce store. In case you are wondering, indexing and crawling the essential pages of your magneto eCommerce store will give a massive boost to its accessibility, which will definitely have an impact on the ranking of your website.

Choosing the right pages

Along with crawling, the digital marketing experts will also take the right measures needed to block all the unnecessary pages that don’t have much to offer, from all the search results. This will surely help your eCommerce store get more visitors as only the relevant pages will show up on the SERPs when your target audience searches for something online.

The final word!

These experts working with the top Magento eCommerce web development in India agencies will also take care of the content marketing strategies that your store needs to keep the visitors hooked to the pages and boost the conversion rate. At Ariya Infotech, the best eCommerce website development agency in USA and India, you will find expert assistance for both digital marketing as well as eCommerce website design and development services. So, call them today for the best SEO & web development packages!

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5 things to avoid in your digital marketing campaign

The main aspect of business growth today revolves around the digital marketing measures taken for the company. This will eventually help the people experience growth for their company and record profit. Moreover, the digital marketing measures directly impacts on the brand reputation amongst the targeted audience. Without correct digital marketing measures, you can never rank well over the search engines. Most people make common mistakes while running their digital marketing campaign that needs to be avoided.

In this article, you will know some of the common mistakes that most people make while implementing digital marketing campaigns.

Digital Marketing Implementation Without Having Goals

If you are approaching digital marketing campaigns for your business, then you cannot do it blindly. You need to know about the processes and the digital marketing measures that fit well with it. With a clear knowledge of the business goals, it is quite essential to figure out the right way of reaching out to the targeted audience. 

Listening Inactively to the Audience Responses

The targeted audience or customers are the lifeline of the businesses. Every digital marketing campaign you run for your business must reach out to the customers and seek feedback from them. Customer feedback is what will help you know if you are going the right way or not. The audience feedback will help you not only optimize and rectify your digital marketing measures but also help your business services get maximum exposure. 

Lacking Efforts for Social Media Efforts

The world is becoming digital, and reaching your business goals requires proper planning. Even with all the digital marketing measures implemented altogether, if you are not engaging with your customers over social media, you will probably make a big mistake. Social Media Marketing is one of the most important digital marketing strategies that you need to impose on getting attention from more customers and visitors. Look for the best company offering services associated with Social Media Marketing in India to help you rectify your errors.Look for the best SMO company in Gujarat to give in complete efforts to your marketing needs.

Leaving Loopholes on Website Design

Most small or large-scale businesses usually emphasize business operations rather than streamlining the front door of their business, the website. A business website is one of the biggest assets for individuals to attract more clients or customers. Leaving loopholes in the design and feature aspects of the website will eventually lead you to lose customers. The design must be attractive so that the clients or customers do not disappoint when they land on your website. 

Ignoring SEO Aspects

You need to make a website that is user friendly and avail Search Engine Optimization services in India for making it rank higher. SEO on contents and web pages is essential to help rank the website higher on search engines’ results pages. Ignoring this aspect might result in a rank drop for your website. Hire the best SEO company in India to get complete solutions without mistake.

These are a few of the mistakes that most of the businesses make whenever they plan on implementing digital marketing strategies. If you are a small-or-large-scale business owner who wants to reach out to a bigger audience with digital marketing strategies, then hire the best digital marketing agency in Gujarat to help you get rid of these mistakes.

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How to rain your SEO When migrate to Magento 2.

Magento based eCommerce and Magento SEO Service company has a very old relationship with each other. Without implementing SEO for Magento eCommerce store. It becomes very difficult for the online shopping portal to be in business for a long time.

SEO performance of my site after Magento 2 Migration. In this definitive guide, we will discuss what happens to your SEO performance, how to retain it, and improve it to increase traffic, sales, and conversions.

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The steps of increasing SEO performance after Magento 2 Migration.

  • Migrate to Magento 2 without changing the URL structure
  • Page Redirects in Magento 2
  • SEO Factors to Check Post-Launch
  • Improve site loading speed after Magento 2 migration
  • Redirect www to Non-www URL
  • Redirect from HTTP to HTTPS
  • Build Robots.txt file is helpful for indexing Magento 2 migrated site
  • Create and configure XML Sitemap in Magento
  • Make Canonical Tags for the Magento 2 site

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Accelerate Your Business in the Current Commerce Landscape with Magento 2.4

The commerce landscape rapidly shift at the beginning of the COVID-19 pandemic, there was an expectation that we would see an unprecedented acceleration of digital transformation initiatives. Recent research from McKinsey shows that 96% of surveyed B2B businesses have, in fact, changed their sales model to favor online and eCommerce-based selling.

To quickly ramp up B2B commerce sales, businesses need to support their customers’ varying purchasing policies and requirements. New approval workflow functionality included in Magento 2.4 enables B2B buying companies to customize their approval processes using a simple form. They can define approval rules based on order value, number of SKUs, or shipping costs.

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To smooth the transition to digital commerce, B2B companies must be able to guide and assist their customers as they utilize new online purchasing and account management capabilities. New Seller Assisted Shopping functionality empowers merchants to improve customer engagement and deliver exceptional service by allowing sales or customer service reps to log into their websites as the customer from the Magento Admin. Having access to the buyer’s experience enables the rep to support them in multiple ways:

 Troubleshoot any part of the buying process – for example, help the customer find a product, show them how to set up a wish-list or requisition list, or address something that doesn’t work as expected.

 Walk the customer through custom functionality that may only be available in the storefront experience, such as a product configuration.

 Save the customer time by creating orders and quotes on their behalf or handling administrative tasks, such as adding buyers and setting up approval rules.


Among all these changes in shopper behavior and merchant needs, some things remain the same. Shoppers continue to expect – and merchants continue to prioritize – an experience that is secure, fast, and reliable. The release of Magento 2.4 includes several enhancements to platform quality, security, and performance. Highlights include:

 Starting with 2.4, we are securing the Admin portal by requiring tw-factor authentication (2FA) for all users. Learn more about implementing 2FA throughout Magento.

 The core Braintree integration has been migrated to a Vendor Bundled Extension, allowing the delivery of more frequent updates and enabling new capabilities, including support for Venmo, Apple Pay, and Google Pay. See the full list of capabilities in the Magento Marketplace.

 Scalability improvements include Redis optimizations that allow merchants to serve a higher amount of traffic without performance degradation and pages that load up to 43% faster at high traffic volumes.

 Faster cart and checkout performance, such as 50% faster reordering and 30% faster add-to-cart performance during quick ordering.

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Security Patches

What Are Security Patches and Why Are They Important?

  • A patch is a small piece of software that a company issues whenever a security flaw is uncovered. Just like the name implies, the patch covers the hole, keeping hackers from further exploiting the flaw.
  • Patches are perhaps one of the single-most important cyber security tools that the everyday tech user needs, right up there with things like anti-virus software and scanning filters.
  • Security patches. A security patch is a change applied to an asset to correct the weakness described by a vulnerability. This corrective action will prevent successful exploitation and remove or mitigate a threat’s capability to exploit a specific vulnerability in an asset.
  • Without the most recent security patches, your system is potentially vulnerable to cyberattacks. Even the best-designed software can’t anticipate every future threat to cybersecurity. Security patches protect the security of your devices and the data on them by applying the latest updates that respond to the latest threats.
E-commerce Site - Magento Security Scan Tool
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Magento has released updates for Magento Commerce and Open Source editions. For more information on security updates available for Magento, please see APSB20-22 for details.

  • This update resolves vulnerabilities being targeted, or which have a higher risk of being targeted, by exploit(s) in the wild for a given product version and platform. Adobe recommends administrators install the update as soon as possible. (for example, within 72 hours).
  • This update resolves vulnerabilities in a product that has historically not been a target for attackers.


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Bulid Online Store with Latest Magento

Magento Open Source 2.3. 5 offers significant platform upgrades, substantial security changes, and performance improvements. This release includes over 180 functional fixes to the core product and over 25 security enhancements.
Magento 2.3.5 Commerce and Open Source Features
Infrastructure improvements

Magento 2.3.5 improves the quality of the Framework and the following modules: Catalog, PayPal, Sales, Elasticsearch, Import, CMS, and B2B (Commerce only). Thus, the PayPal Pro payment method now works following the new default Chrome SameSite cookie functionality. Besides, the improved infrastructure of Magento 2.3.5 offers a PHPStan code analysis check via static builds.

Inventory Management

As for Inventory Management enhancements, they include a new extension point for SourceDataProvider and StockDataProvider as well as the ability to view allocated inventory sources right in the list of orders.


Magento 2.3.5 introduces a new level of integration between the Engagement cloud and Magento B2B via dotdigital. A new B2B integration module lets Magento B2B merchants leverage their B2B data in the following way. Company data synchronization includes such data as customer type, company, company status, etc. Shared catalog data synchronization allows transferring additional product catalog data to dotdigital with its subsequent use in marketing campaigns and recommendations. Quote data is also synchronized.

Besides, Magento 2.3.5 improves importer performance and coupon code resending.


Page Builder

Page Builder now offers templates. You can create them using existing content and then apply them to new content areas.

Video backgrounds for rows, banners, and sliders introduce another notable improvement of Magento 2.3.5. At the same time, these elements support the ability to set their heights to the full height of a page.

The new content type upgrade library of Page Builder upgrades previous versions of content types saved to the database so that they always match the configuration changes of new releases. You no longer lose any data with upgrades.


Numerous B2B enhancements introduced in Magento 2.3.5 are described below. 

As a Magento 2 admin, you can now create a Shared Catalog when Indexer Dimension Mode is set to website.  It is also possible to search Companies in the Admin using such parameters as a user gender or phone number. And the system lets you configure a downloadable product’s link options when you are on the Admin View Quote page. 

The inability to place a quote order when paying with PayPal has been eliminated in Magento 2.3.5.

The cart correctly displays the checkout button for bundle products disabled and then re-enabled from the Admin Product grid.

Address data is assigned correctly when you reassign Company administrator privileges from one user to another. Issues with incorrect company logos in transactional emails have been fixed, as well.

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Corona virus and work life

We Ariya Infotech pray that you and your family are healthy, happy, and safe. In this current situation. we request you to follow all kinds of precautions and pray for peace around the world.

The COVID-19 outbreak has caused almost all firms to deploy the work from home practice for employees.

Ariya Infotech is gearing up to adapt and transform the way of doing business, in a bid to support their clients during these testing times. Although IT spending will be impacted, specific solutions such as conferencing and collaboration, secure endpoint and network management, CRM, cloud storage, backup & recovery solutions, and remote support & services will continue to witness a steady rise amidst the crisis.

The first priority is clearly to keep our company staff as healthy and as safe as possible. 

To prevent the spread of COVID-19:
  • Clean your hands often. Use soap and water, or an alcohol-based hand rub.
  • Maintain a safe distance from anyone who is coughing or sneezing.
  • Don’t touch your eyes, nose or mouth.
  • Cover your nose and mouth with your bent elbow or a tissue when you cough or sneeze.
  • Stay home if you feel unwell.
  • If you have a fever, a cough, and difficulty breathing, seek medical attention. Call in advance.
  • Follow the directions of your local health authority.
Work From Home

Homework grew-up and became work-from-home.

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work from home_desingned_ariya_infotech

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Magento Migration Services

Magento 2 Migration Service

It is quite difficult to conduct Magento migration services from one Magento version to another. There is a definite need for an expert to deal with this process in a very professional manner. It is extremely critical for you to ensure that the product, customer, and order data is successfully transferred to the recent Magento version i.e., 2.3.4.

Most of the time eCommerce store owners migrate from Magento 1 to the recent version of Magento 2 only when they face problems in their current eCommerce platform. This can be when the customers start complaining about the difficulty they encounter while browsing their online store while placing orders or navigating the website.

If you are also facing a similar situation it is about time to look for the transition by availing our Magento migration services.

Magento 1 to 2 Migration Process

Magento Theme Migration

This where you can, with some creativity, make the best of Magento 2.0 and create a rich experience for your customers.

While it is not possible to use your Magento 1.x themes directly, you can check if the theme provider provides the same theme in Magento 2.x or else you need to go for a new theme from Magento stores or a reputed seller. Don’t forget to check the compatibility of the theme with the Magento 2 version.

Magento Data Migration

Thankfully, this is one area that is not only smooth but also seamless. Magento 2 has a fantastic Magento 2 Data Migration Tool that takes care of practically everything you need to work on when you migrate Magento data.

As a matter of fact, you can expect a lot more from the magento 2 migration tool. From your orders, products, categories, reviews and ratings etch you can smoothly migrate everything.

To use the Magento data migration tool, you’ll first need to install it. In order for correct installation, it’s important your version of Magento 2 and that of the data migration tool matches exactly.

Magento Extension Migration

You had installed numerous extensions on your Magento 1.x store for better functionality and various features. It is unlikely they will work directly on your Magento 2 store. You’ll see severe compatibility issues with almost all extensions.

The Magento developer community has been working very hard to come up with suitable extensions for Magento 2. You’ll want to go around checking which ones you really need and then install them on a selective basis.

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